So why is it that so many corporate event planners try to hire “regular” entertainers to come to their corporate events?

The worst case scenarios of having a comedian use “blue” material, a dance routine get a little too “late night” or having an emcee that thinks the event is a roast for the brand can be all too real if you don’t hire the right type of entertainment.

Here are four tips for matching the event entertainment to the corporate audience:

1. Plan to find experienced corporate entertainers.

Entertainment companies or vendors who have proven experience in the corporate world know that there is a line that shouldn’t be crossed with regards to content. Look for a vendor that has recommendations from other business clients.

2. Request to see a preview tape of the event entertainment.

Most experienced entertainers have a clip reel or other way to show off exactly what they do. Review this before hiring to ensure that your vision of what is appropriate for a corporate audience matches what the entertainer is planning.

3. Consider the purpose of the event.

Not every experienced corporate entertainer is right for every event. You need to select entertainment that is the right size for your venue and the right level of showmanship for your event. A product launch or company celebration calls for a much bigger “wow” factor than a training meeting or informative series of workshops.

4. Look for variety.

A single performer isn’t as engaging as a variety show that includes several acts. You don’t want to bore your corporate audience by going “too small.” Using an act that incorporates several different performers and elements can keep your audience engaged.

With these four tips in mind, you can ensure that your event entertainment will be appropriate, entertaining and exciting for your corporate audience.